Shop Local Raleigh Presents:
“Strength in Numbers”
The economic, social and environmental benefits of building a strong buy-local culture
With speaker Jeff Milchen, co-founder of the American Independent Business Alliance and a leading advocate for community-based businesses
October 21, 2009
8am - 9:30am – Presentation
9:45am -11:30am – Workshop
Hosted by:
Hillsborough Street Community Center
1 Maiden Lane (at Hillsborough Street)
Raleigh, N.C. 27607
Shop Local Raleigh welcomes Jeff Milchen, an international leader in helping communities build vital local economies based on independent businesses and sustaining opportunities for local entrepreneurs. Milchen will discuss the economic and civic importance of sustaining a strong base of local, independently-owned business. He’ll provide numerous success stories of programs developed to support community-based businesses and keep them thriving in the face of competition from chains, online businesses, and others.
Agenda:
8am - 9:30am – Presentation is free and open to the public. Please RSVP for the 8-9:30 presentation to help us plan for enough seating and food. Continental breakfast will be provided. Presentation RSVP
9:45am -11:30am – Training workshop for local business owners and concerned citizens. Training will include:
· Effective messaging to reach beyond the choir – the power of storytelling, examples of the psychology of persuasion and identifying your target audiences
· Making your local government an ally. How to build positive relationships, recognizing what matters to local officials, and policy measures to drive localization
· Website, database and email essentials for "Buy Independent / Buy Local" campaigns
· Identifying and engaging in local issues to build your local business organization
· Other topics may be covered depending on interest of the group
Please let us know if you plan to stay for the workshop. Provide your name and number. Workshop RSVP
Directions & Parking:
The Hillsborough Street Community Center is located at 1 Maiden Lane across from the North Carolina State University Bell Tower on the corner of Hillsborough Street and Maiden Lane. Enter in the door off Maiden Lane above the Bell Tower Mart with red awnings.
Parking for this event will be available one block from the Hillsborough Street Community Center in the lot at the corner of the new Pullen Road extension and Oberlin Road. Thanks to Player’s Retreat, Red Hot & Blue, Locopops, and Sam & Bill's Hair Design for allowing us to use this lot.
Contributors:
Questions? Please contact SLR at info@shoplocalraleigh.org.