July’s Tech Tuesday was all about The Gram! Kristen Baughman, founder of Tabletop Media Group, lead us on an informational and interactive morning filled with tips and tricks on how to get the most out of Instagram. Below are some highlights from her presentation!
Branding Checklist
Do you have the following?
- Logo
- Website
- Business Phone Number
- Social Media
Instagram: The importance of a Business page
Potential clients/customers can:
- Call you directly
- Email you directly
- Get directions to your location
- Identify the type of business
- It’s linked directly to your Facebook
View the full presentation for a step by step on how to create your business page!
Creating a social media framework
Pick FIVE categories, which will be your priority to cover regularly on Instagram.
- Sweet treats
- Pro tips
- Benefit + bonus
- Locater
- Community service
- Happy customers
- Upcoming events
- Behind the scenes
- Founder focus
- Terrific team
- Industry insider
- History
A Picture IS Worth 1,000 Words
Posts that include images produce 650 percent higher engagement than text-only posts.
- Light is vital – different types
- Framing – Rule of Thirds
- Create movement
- Set the mood
- Be creative – editing, variety
Learn more tips & tricks, how to create a story, what IGTV is, how to sell & tag products, and more by viewing this presentation in full!
About Tabletop Media Group
Tabletop Media Group is a media agency serving clients in the food, beverage, agriculture and lifestyle industries. From designing a new website to managing your social media – Tabletop Media Groups offers a variety of packages to meet their clients’ needs. By equipping clients with the proper media tools, Tabletop Media Group delivers the results necessary for their clients to achieve their business goals.