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Define Your Brand Mantra

Whether you’re just figuring out what branding is or you need some help to revitalize your branding efforts, your brand mantra can help. In this interactive workshop, Kim will review the basics about ‘what is branding’ and help you determine your brand mantra – the foundation of all your branding efforts. Once you know your brand mantra, you will be better prepared to determine everything about your company’s branding strategy from social media tone, elevator speech, marketing slogans, and more!

About the Host

With fifteen years of experience in public relations, Kim Strazisar is dedicated to serving her clients’ communication needs from strategy to implementation. She specializes in working with small business and non-profit associations/organizations, because a limited budget, full schedule, or small staff shouldn’t keep professional communication services out of reach. ​

Kim received her bachelor’s degree in Public Relations and Political Science from Western Michigan University. She is a member of the Public Relations Society of America, and serves on the North Carolina Chapter’s InSpire Awards and 2018 Regional District Meeting Committees.

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