The Downtown Raleigh Alliance is an award-winning nonprofit organization whose mission is to continue the revitalization of Raleigh’s downtown by enhancing its quality of life and contributing to its economic success. On a day-to-day basis, DRA provides six core services designed to support its primary stakeholders (property owners, government officials, business owners):

1. Safety & Hospitality Ambassadors

2. Strategic Branding & Community Communications

3. Special Events Production

4. Retail Attraction & Merchant Promotions

5. Strategic Partnerships & Stakeholder Engagement

6. Strategic Planning

To further contribute to downtown’s economic success, the DRA has produced the following merchant programs and special events, driving business to downtown Raleigh establishments:

• Downtown Raleigh Restaurant Week

• First Friday Raleigh

• Raleigh Downtown Farmers Market

• Shop Downtown Raleigh

• The Raleigh MIX

• Raleigh Winterfest