FOR IMMEDIATE RELEASE

Baily’s Boutique Opens First Storefront in Downtown Franklinton on August 1

FRANKLINTON, N.C. – After five years of bringing fashion directly to customers from a vintage boutique truck, Baily’s Boutique is excited to announce the grand opening of its first brick-and-mortar location at 100 East Mason Street in Downtown Franklinton on Saturday, August 1, 2026.

Founded in 2021, Baily’s began as a mobile women’s boutique operating from a beautifully renovated 1987 Chevy Stepvan, affectionately known as “Pinkie.” While saying goodbye to the boutique on wheels was bittersweet, opening a permanent storefront has always been the dream.

“Our goal from the very beginning was to one day have a cozy storefront where we could continue serving our amazing customers,” said owner Baily. “We’re incredibly grateful for everyone who supported us along the way and can’t wait to welcome the community into this exciting new chapter.”

The Grand Opening Celebration will take place from 11:00 a.m. to 9:00 p.m. Guests who spend $150 or more will be entered into a raffle to win free clothes from Baily’s for a year, along with additional giveaways from local businesses and makers. From 4:00 to 9:00 p.m., shoppers can enjoy cocktails, mocktails, a live DJ, and be among the first to shop Baily’s newest arrivals.

The celebration continues throughout August with Sip & Shop Fridays, featuring a complimentary glass of prosecco while shopping, and special Saturday events from 2:00–6:00 p.m.:

• August 8: Custom Jewelry Bar
• August 15: Flash Tattoos
• August 22: Trucker Hat Bar
• August 29: Permanent Jewelry

Store Hours

• Monday–Tuesday: Closed
• Wednesday: 11:00 a.m.–7:00 p.m.
• Thursday–Saturday: 11:00 a.m.–9:00 p.m.
• Sunday: 12:00 p.m.–4:00 p.m.

The community is invited to celebrate Baily’s exciting new chapter and experience the boutique’s welcoming new home in Downtown Franklinton beginning August 1.

About Baily’s Boutique

Baily’s Boutique is a locally owned women’s fashion boutique that began as a mobile shopping experience and has grown into a permanent storefront in Historic Downtown Franklinton. The boutique offers thoughtfully curated apparel and accessories while creating a fun, welcoming shopping experience for every customer.