A big thank you to Christina Kirkey, owner of Pinup Studio, for leading an inspiring and insightful Tech Tuesday session! In Big Voice, Small Biz: Branding Like a Powerhouse, Christina shared how small business owners can think big and brand with confidence.
With the mindset of a large-scale business—even as a solo entrepreneur—Christina emphasized that showing up consistently and authentically is key to attracting the right clientele. From aligning your website and social media presence, to identifying your brand’s voice and visual identity, this webinar was packed with actionable advice.
Key takeaways included:
Think like a big business, even if you’re a team of one.
Consistency in visuals, messaging, and presence builds recognition.
Clarity matters—confused customers don’t buy.
Your brand should reflect you, not a watered-down version of someone else.
You don’t have to be everything to everyone—own your niche.
Christina also walked attendees through a Mini Brand Audit and Brand Voice Audit, encouraging everyone to evaluate whether their brand truly reflects their mission, values, and personality.
Missed it? No worries! Watch the full recording of June’s Tech Tuesday below to learn how to strengthen your brand and show up like the powerhouse you are.
Get in Touch With Christina
Christina Kirkey, Pinup Studios fearless leader and loudest cheerleader has been thriving in the beauty industry for 14 years now. She was first attracted to the freedom of the industry and finding a way to express herself through all things beauty and fashion. Now her passion lies in guiding all women to see the beauty in themselves! While hair and lashes were her first love, she is fully “retired” from behind the chair and has found an even stronger passion for coaching and growing her team and business. From creating a multi-award winning salon to six figure stylists and continuously trying to mend the gap between commission salons and solo stylists, she is here not only to leave her mark in the industry but to be a resource for all stylists. Christina looks forward to helping this next generation of stylists and creating multiple job opportunities for all stylists in the area.
You can learn more about Christina and her work at pinupstudionc.com. Contact her via Instagram.
Join us every 3rd Tuesday of the month for Tech Tuesday!
Tech Tuesday is a FREE monthly business seminar where we invite local experts to present on a variety of topics to help local business owners succeed. We are excited to see you on June 17th for our next presentation!
