This month’s Tech Tuesday opened our eyes to the world of Facebook messaging as more than just a way to “wave” at someone. With the growth of mobile device use over the years, consumers are always on their phones. And while a direct text marketing campaign can seem intrusive or invasive, a Facebook messaging campaign can be a great way to reach new consumers from a distance. Troy Mangun of Be True, LLC explained how mobile messaging marketing can be a useful and profitable investment.
Using a software program like mini chat, you can launch drip campaigns and send promotional offerings. Furthermore, use those Facebook live videos to capture new customers. Click through rates with messenger campaigns hit 20-30% while direct mail campaigns can often be 2-3%. Engage consumers and turn those engagements into profit. To learn more about messaging campaigns, take a look at Troy’s presentation.
Tech Tuesday meets every third Tuesday January-October at 9 am at the Shop Local Raleigh office. See our events page or Facebook for more details on upcoming events.Â
