Binky and Bell is a collaboration between Rick Gardner and Mark Bell. The two met in 2013 through a networking group and quickly realized they were both passionate about their hobbies. Rick is an artist with a love for dogs and Mark is a talented woodworker. Together, they are art entrepreneurs and collaborate to create original cartoon dog art to support homeless pets through rescue groups, shelters, and other non-profits. Following the sustainable model of TOMS shoes, Binky and Bell give 10% of their sales of cartoon dog art, t-shirts, bags, and stickers directly to rescue groups and shelters. Additionally, they host fundraisers and donate items to auctions that benefit homeless pets.