Grace Ellis is a home care and fragrance brand built on one belief: Care Begins at Home. We create elevated, functional products that help you treat your home like your body—through simple routines that Wake Your Home Up and Put Your Home to Bed.

Our approach is called Care by Capacity: 10 minutes to start, 20 minutes to deepen, 30 minutes to close. From our Multi Surface Cleaner and Mop Soap to Carpet Freshener, Linen + Room Mist, and Foaming Hand Soap, every product is designed to support everyday stewardship—so your space feels clean, calm, and cared for without perfection.

Based in North Carolina, Grace Ellis blends minimal design with emotionally resonant scent stories, anchored by our signature scent Sunday Morning and supported by scent roles like Awaken, Center, Restore, Unwind, and Breathe. Grace Ellis isn’t just what you use—it’s how you care.