Boutique Blowout 2015 – Southern Ego Clothing

Southern Ego

People who live in Raleigh are proud of the city they call home, and they’re right to be proud. With its incredible food, vibrant arts scene, and welcoming atmosphere, Raleigh is the ultimate community to be a part of. No one understands this better than Roshad Williams, founder of Southern Ego Clothing. Shop Local Raleigh got a chance to talk with him about what makes this city unique and how he incorporates that into his apparel.Southern Ego 5

Raleigh has always been important to Roshad; after graduating Broughton High school he briefly left Raleigh to attend Appalachian State where he got exposed to some of the other wonderful things North Carolina has to offer. Though he enjoyed his time in Boone, Roshad knew he had to return to where he truly felt at home, and that was in Raleigh. Having a passion for business and clothing, Roshad decided to create a clothing line that represented Raleigh, and was designed by a true native of the city of oaks. After teaming up with some of his friends he made back in high school, Roshad set out to create apparel that showcased what was actually important to someone from Raleigh, and he wanted to do it with all local designs. The result: Southern Ego Clothing.

Southern Ego features designs that show off Raleigh in some unique ways. Like their oak city t-shirt, it features a print of an acorn with a time lapsed photo of the downtown skyline superimposed over it. Their new “home” t-shirt is also equally eye catching, replacing the “o” in the word home with an acorn. Not only do the shirts look fashionable, but they are comfortable and well fitted, using fabric made in the USA. The designs on these shirts are stylish but what really makes wearing Southern Ego great is knowing you’re representing the city you love.

Southern Ego will be at this year’s Boutique Blowout on July 17th where you can check out some of their new offerings and classic designs.

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