Tech Tuesday – Influencer Marketing 101

Tech Tuesday

Tortuga Marketing Hosts Tech Tuesday – Influencer Marketing 101

Luis Suarez and the team from Tortuga Marketing hosted October’s Tech Tuesday, providing us insight and information on Influencer Marketing, the hot new trend in social media. In this session, we learned why you should use influencers and the 4 simple steps to working with social media influencers.  Consequently, reviews, word of mouth recommendations, and ratings are what consumers crave and account for a large percent of their purchase choices. But where do you begin? Follow Tortuga’s 4 simple steps to create an easy to follow, measurable plan of action.

1 – Create a plan: Start by mapping out the buyer’s journey

2 – Build a List: Create a list of potential influencers that might be a good fit for your business.

3 – Partner: Reach out to influencers and communicate your goals with them.

4 – Execute: Schedule the campaign, set expectations, and keep an open mind.

Finally, be sure to determine your ROI and use at least one metric to track your profitability. 94% of marketers who used influencer marketing believe the tactic to be effective. Why? Because trust pays.

To dive deeper into the ins and outs of Influencer Marketing, read Tortuga Marketing’s presentation HERE.

Tortuga Marketing helps brands engage audiences through top influencers, using their unique expertise to develop and execute creative influencer marketing strategies to amplify your brand story. Questions about influencer marketing? Give Luis and his team a call today!