Get Your Email Act Together
Customers are arguably the most integral part of any business, because they are the ultimate metric of success. So how do you gain more clients? One answer: email marketing.
Email may seem like an archaic means of communication and promotion, but it is on par with or has exceeded the influence of social media. In fact, during the past four years, customer acquisition through email marketing has quadrupled; it now accounts for 7% of customer acquisitions.*
But like all other marketing practices, email requires some best practices in order to validate those impressive numbers.
Here are four of our favorites to get you started:
Choose the right software.
When starting an email marketing campaign, one way to ensure efficiency is to use the right email marketing software that fits your needs and goals. Important things to take into consideration are whether or not the software can not only manage your stream of emails but also mine useful intelligence which you can use to direct targeted messages. One software may work for another firm, but not yours, so do some research and find the best fit for your needs.
Choose subject lines wisely.
Subject lines are crucial in email marketing campaigns. After all, they are the very first thing your target reads and determine whether the target opens your message. Try to communicate your product or services without using promissory or misleading words, because it is also crucial to preserve your business’s credibility. Also, a brief, informative, and interesting subheading can help spark intrigue and provoke targets to actually read your emails.
Go mobile.
Like most other business people, you probably read many of your emails on your smartphone or tablet. When composing an email, ensure that the format of the email can be easily viewed on mobile platforms. This practice also adds credibility, and professionalism.
Filter your list.
Lastly, ensure that your emails are going to the right people. Constantly update your contact lists (this includes removing recipients if need be). Double check your recipient lists before sending out an email blast to ensure the correct clients or potential clients see what you want them to see.
*Customer acquisition from a B2B standpoint based on email campaigns alone.
The Department of Marketing is an award winning, world-class boutique marketing agency. Â We are small enough to have a personal relationship with every client, yet big enough to tackle the largest projects. Specializing in strategy and interactive marketing, we have built our business on our contributions to our clients’ growth. We are headquartered in Raleigh, North Carolina.